For this blog post I have selected a piece of aesthetic advertising by sunglasses brand Ray-bans.
I have selected this advertisement because I believe it is interesting, innovative and does a good job of grabbing the attention of the received audience. Ray bans as a more high end sunglasses brand and therefore I think this unconventional method of outdoor advertising works well in trying to differentiate them from others.
They have also selected a simple, clear message to accompany the shelter of “protect your eyes”. This is interesting as, although it appears alongside the Raybans logo and is up keeping with their red and white brand colours, if focuses more on the functional purpose of the sunglasses as opposed to being fashionable which one could argue is what the Rayban brand is more famous for.